What Productive is for, in their words
Track project progress, maximise utilisation, forecast revenue, increase profitability. That is their own ad copy, and an agency losing money on jobs it cannot see needs exactly that.
Runnit is aimed one step earlier, at the work that makes those numbers.
Why the clock decides what you learn
Two weeks buys you a demo you run yourself. It does not buy you the third brief for a client whose history is already loaded, which is the only place the difference shows up.
- Files sit against something. Collections linked to clients, projects and jobs.
- They get indexed. Documents and images are processed for semantic search when indexing succeeds. Anything else stays findable on metadata.
- The agents read that same corpus. Filtered by client, campaign, file type, date, tags, folders.
- You can check afterwards. Version snapshots keep the copy that was used.
A fortnight also hides configuration effort. Everything demos well and configures slowly, because the demo is somebody else's setup.
Side by side
| Productive | Runnit | |
|---|---|---|
| How you evaluate it | 14 day free trial, or a demoTheir own ads | Free plan, no end date, or a demo |
| When it runs out | Pick a plan, or stop | It does not. You pay at the sixth person |
| What it is built to do | Track progress, maximise utilisation, forecast revenue, increase profitabilityTheir own ads, verbatim | Make the work: briefs, plans, resourcing, drafts. Then report on it |
| Client material | Not established by the sources reviewed | Collections per client, indexed for search, version snapshots |
| Building workflows | Not established by the sources reviewed | Described in plain language, built by an agent |
Claims about the other product come from their own pricing page and their own Google ads, reviewed 12 August 2026, cited in the cell. Where those sources do not establish something, this page says so. Tell us if anything is out of date.
Which one you should pick
Choose Productive if
Utilisation, forecasting and profitability reporting is the problem, and your process is already settled.
Choose Runnit if
You want the system to do some of the work, and longer than a fortnight to find out whether it can.
Test it in twenty minutes
- Sign up. No card, no call.
- Load one real client: brand guidelines, a couple of past campaigns, some finished artwork.
- Wait for the files to report ready.
- Ask Ru for a brief for that client.
- Check what it pulled. Not whether the writing is good. Whether the material is theirs.
That is the whole argument on this page, made checkable.
